In this conversation, Mark Hoppenjans shares his extensive experience in the packaging industry, discussing his journey from a general manager to VP of Sales. He emphasizes the importance of leadership evolution, building high-performing sales teams, and integrating sustainability into sales strategies. Mark also addresses the challenges of differentiation in a competitive market, managing customer expectations, and the future of sustainability in packaging. He provides insights on authenticity in sustainability efforts, common mistakes in selling packaging solutions, and the significance of positioning packaging as a value driver. Finally, he reflects on the importance of networking and staying motivated during tough times.
